Tell us a little bit about yourself?

I was Born in Soviet Russia and raised Republic of Georgia. I moved to Israel and back to Russia and then moved again, but this time I moved to Canada. My next move, the USA. Just like my migration from one country to another, often due to circumstances that were far beyond my control, my choice of profession was also migrating from musician to doctor or even molecular biologist.

Photography, however, was always a constant; it was the hobby that helped me to go through all the ups and downs.  Now I consider myself to be a happy wedding photographer who knows what will be next!

Where is home?

Downtown Montreal and the beautiful distillery district in Toronto, Canada.

If you could live anywhere on this awesome planet where would you build your dream home? I went through 3 immigrations and I can tell you with confidence that there is no better place to build your home. My parents live in a small country house in the mountains by a river. When my wife and I visit them, and my Mom cooks for us, it’s the best place on earth!

What is your current state of mind before we continue with the interview?

So much to do and so little time.

Did you go to school to study photography?

Unfortunately I didn’t study photography, I studied medicine, programming, music.  I’m self taught and I’m learning by reading and analyzing what I do. I wish I had assisted to someone or I had mentor, otherwise I wouldn’t have made so many mistakes in the beginning. Everything would have been much faster.

How long have you been a photographer?

I have been a photographer since I was old enough to remember. It was my hobby, but it wasn’t until 2002 that I began doing it on a professional level.

How long have you been a wedding/portrait photographer?

Since 2003.

What or who got you started in wedding photography?

My sister’s wedding made me want to explore more. Before that I was into landscapes and nature. I wasn’t comfortable photographing people.

How would you describe your style? Blend of fashion and journalism. I don’t really think about particular styles when I shoot.  I go after the idea and the meaning of each shot. But I certainly think of the beauty of each shot as well. Therefore, it’s a blend of fashion and photojournalism.

How many weddings do you average per year?

In 2009 I shot almost 80. In 2010 I’ll be shooting only 40.  My 2 other photographers will shoot another 40 or 50.

How many portrait sessions do you average a year?

I didn’t count how many to tell you the truth. But I’d definitely say a lot.

What type of cameras do you shoot with?

Nikon!! Long live Nikon!! D3 and D700. The ergonomics of these cameras is unmatchable and unbeatable. I use Canon DSLRs to shoot video though.

What is your favourite photography accessory, other than your camera?

Speedlights and fast lenses.

If you had to choose one lens which one would it be and why?

24-70/2.8 When I didn’t have any money I used to have only one lens 24/2.8 and I could shoot entire weddings with it. In my opinion 24-70 is the most versatile lens that will give you the biggest variety of shots. I think any client will appreciate it.  I believe that weddings are a commercial assignment, thus the bigger the variety, the better the results.

What lighting equipment do you take on a shoot?

2-3 speedlights

Can you describe how and when you use flash, video light, reflectors and natural light during a wedding/portrait shoot?

I use everything, however it all depends on the situation. Natural light is great but sometimes it’s not flattering so I’ll use flash. Video light is great but I’m trying to use it as less as possible. Let’s put it this way, if I shoot a portrait of a bride I’ll use everything I can so that she has many different looks. This means that I will use natural and artificial light. However everything depends on the couples style and preferences and on how much time I have.

What is your favourite computer/editing accessory, other than your computer? A mouse? Yes I know, I don’t have those wacom tablet. But I agree I should start using one.

How important is Photoshop in your final image? I wouldn’t even know how even to open an image file without it! Every single image that reaches the bride goes through this program.

What is your most used Photoshop tool, plug-in, action set etc.?

Nik Software

Are you a MAC or PC lover? PC. I’m very good with computers so I can assemble one with my eyes closed. I’m not cheap though I’m rational. I don’t want to spend 20-30 percent more on something that gives me the same results. No I don’t have iPhone. I have a small $30 phone that can connect me to any number in the world. Crash I’m calling you right now to prove my point….

I finally feel I have mastered my Crash-Art workflow, can you briefly describe for the readers your photographic workflow after a wedding?

Download all the cards into my 6T Raid 6 server.

Copy everything onto DVDs

Load everything into Lightroom

Select good and bad

Erase BAD folder forever.

I copy GOOD on DVDs and store it off site.

I use Queensberry albums, what wedding albums do you supply your clients with and do you design them yourself or outsource the design?

I use Queensberry and Graphistudio. However, I wouldn’t mind trying something else.

How do you feel about cropping an image? I don’t crop often, however, if I do I always crop at 4×6 ratio. It’s easier to work with it after.

I choose photographers for these interviews because their work inspires me and gets my creative juices flowing, hence the interview. What gives you ideas and inspires you to create such amazing imagery?

Great question! Firstly it was National Geographic and Vogue magazine. I couldn’t read English but I could look at the pictures. When I got into wedding photography one of the first group of people that I saw a website of, and that made me feel like I’ve just been to Mars, were Joe Buissink, Yervant, and Cliff Mautner.

What has been your most memorable assignment and why?

Travelling through South America. I was in my mid twenties, life was beautiful and the only thing that was periodically bumping me out of my state of nirvana was the cost of film.

If you could shoot a wedding with another photographer who would it be and why? I wouldn’t want to shoot a wedding with anyone. It is like having 2 cooks in the same kitchen. I would rather assist and learn from them.

Do you have an assistant that accompanies you on assignments?

I prefer working alone, however I’m trying new things and an assistant is a must. I don’t really need a second shooter however I would use one only if he has experience.

How many images do you average per wedding and how many do you usually present to your clients? Depends on the wedding, but I shoot on average 2000-2500 images. I used to shoot more but I have slowed down. I guess I’m getting old.

Where would be your dream destination wedding?

In the mountains of some remote village where people have rarely seen a foreigner.

How do you make the bride and groom, bridal party etc… feel relaxed in front of your D3? It all depends on the couple. This means I can be as funny as a circus clown or as serious as a grave digger. However, one of the most important things to make them relax is to show them that you are confident in what you are doing.

Have you ever had anything go wrong at a wedding and if so, how did you handle it?

I went to a wedding and I forgot all of my gear. I had to go back and work twice as fast that day.

What are your favourite three images you have shot recently?

What do you feel is the most challenging thing about photographing weddings? Long hours and the constant pressure to deliver images of a higher standard. The client expects not one or two beautiful images but hundreds of them. Moreover, I pressure myself to make every time different and unique.

What do you think of the wedding photography industry at the moment and where do you see it in 5 years from now?

We are now in 2010. I believe wedding photography, just like at the cinema, is a reflection of society. There are many trends that, like fashion, will be born and will disappear. There are 3 words that I hear very often which photographers use to characterize someone’s style: amazing, cool, and awesome. I don’t believe in cool photography, I simply believe in good or bad photography.

A wedding photographer who inspires you? Wow this isn’t easy! There are so many!

It’s almost that time of year for a Greenberg family portrait. Is there any photographer out there that you would be stoked to say – he/she took my portrait? David LeChapelle

A website and/or blog you visit often?

An internet is a huge book that I leaf through almost every day. I book mark what I like and move on.

The first photographer that comes to your mind and why?

David Lechapelle. His work is surreal, shocking and ironic.

The last workshop or seminar you attended and why?

I didn’t have money in the past to attend and I wish I could. Now I don’t have time but I still want too. I learn from books and I believe that only by constantly learning and moving forward can we stay alive.

Do you have any workshops or speaking engagements planned?

I’m planning to work on several different workshops in different directions; group portrait, lighting, and a top-secret project which I will announce at the end of September. I’ll be speaking at WPPI, Mystic seminars, and I was invited by a great photographer Louis Pang to give a workshops during the photography convention in Malaysia.

What photographic organizations do you belong to?

WPPI

One way you market Michael Greenberg Photography?

Website and word of mouth.

Do you advertise? If so where?

High end wedding magazines and websites.

How important is an awesome website for your business?

I cannot emphasize enough on how important the website is in our digital age. A website is the heart of my business.

If not a photographer, I would have liked to be a marine biologist studying the great white shark. What would you have been? I would have been a musical composer and pianist.

I realize that each great photographer has a particular penchant or love for photographing a particular subject whether it be nature, portraits, sea or landscapes, shadow and light, etc. as a result I would love to have you talk about and share whatever images you feel appropriate of your own private obsession in the magical world of photography.

I used to be a travel photographer and was also interested in nature and landscapes. Now I’m so busy that weddings take 80% of my time. I shoot a little bit of fashion and some catalogue photo shoots.

Is there anybody or anything you would love to photograph?
I love photography and I’m glad to every opportunity to photograph. I love cinematography as well and I would like to film more.

When I was 2nd shooting I was picking everybody’s brain, I still am actually. That’s why I love these interviews so much. Every interview I learn something that makes me a better photographer. What advice do you have for somebody who wants to pursue wedding photography?
Educate yourself as much as possible. Don’t just shoot weddings. You have to know about other types of photography and be at least OK in all of them. Learn fashion, learn product photography, learn food photography. Read about fine art photography and follow great photojournalists. Don’t be concentrated on weddings only. Follow what others wedding photographers do but spend most of your time learning from other fields. If you go to a movie, read a one page movie review. It will help you to be a better photographer. The more your brain is wired the more connections you develop. The more connections you have, the better your vision and mental power. The result is a better photographer.

We know that each of us has someone or something, which inspires our life and work. Can you tell us the true basis of your inspiration?
My family is my inspiration

Is there anything you would have done differently during your photographic career?
Yes of course. I would have found a job as an assistant to a photographer. This way, I wouldn’t have had to learn from my own mistakes.

Name a photographer you would like to take a portrait of?
David LeChapelle

If you could be invisible for one day with your camera…
I don’t know where to start. There are so many possibilities. This is the worst temptation you can possibly have.

I’ve learned the most from… my parents!

What talent would you most like to have?
Be excellent in time management. Sound a bit dry but I think if you master that you’ll be able to achieve everything in your life.

Something you’re still learning? English. There is so much to learn. It’s such a beautiful language.

What or who is the greatest love of your life? My wife and my family.

What is your greatest fear?
Me or one of my family members becoming sick

Something that is overrated?
MAC

Something you’re saving up for?
My kids

What item do you wish you had designed?
Boda Bag! I love it and I think Jim Garner, who invented it, is a genius.

If you could have lunch with anyone who is famous who would it be?
Michael Jackson because I grew up with his music.

Where you’ll find me on a Friday night at 9 p.m.?
At home. I have a wedding every Saturday!

Your favourite film (movie) of all time? I can’t single out one. I love cinematography.

Who would play you in a film (movie) of your life?
Bratt Pitt. He’s good looking!

First thing you would do if you won the lottery?
Help others and help myself.

Which five words would your friends use to describe you?
Disorganized, serious, good photographer, thinker

What ambition have you not yet achieved?
My biggest problem is organizing my time.

What would you like to be doing in 5 years from now?
Giving workshops, making movies and playing with my kids.

And the last question, if you had one wish…
I want 25 hours in one day so that I can have an extra hour to sleep.

Oh one more, if someone said ‘how can I be the next Michael Greenberg?’ What would you say?
Please think before you press the button. Love what you do, be honest with everybody and please don’t be like me

Your readers can find out more about me:

Website: www.phototerra.com

Blog: www.phototerra.com/blogpost
www.phototerra.com/blog

Facebook: www.facebook.com/phototerra

© 2010 Photographer Interviews by Nottingham Wedding Photographer Crash Taylor

Hi Brett,

Tell us a little bit about yourself?

I am a very driven, passionate husband, father son and friend.  I have the most incredibly fulfilling life, emotionally and professionally

Where is home?

I am based in Durban, South Africa. A coastal city with a very temperate climate, great for raising a family, however a little challenging from a commercial perspective, which means that I travel a lot. I spend around four months a year away from home.

If you could live anywhere on this awesome planet where would you build your dream home?

I have had the pleasure of travelling to many different places and South East Asia would be a great place to live for a while, but realistically in terms of schools for my boys and access to the privileges of the first world, I would love to build my dream home in Barcelona.  The vibe is amazing and there seem to be loads of opportunities there.  I wouldn’t want to live too far away from the sea, so Barcelona it is!!

What is your current state of mind before we continue with the interview?

I have never been this happy!  There aren’t many things that I would like to change in my life.  Family is good, career is great – As a photographer I am surrounded by positivity, everything I shoot is for a positive reason be it catalogue, fashion, portraits or weddings.  That has to rub off!!

Did you go to school to study photography?

I am completely self taught – Books, magazines and movies.

How long have you been a photographer?

I have been shooting for around 15 years  – I started off by accident as a police photographer in the Riot Unit.  It was my job to document all the violent and politically motivated crime that took place during the transition from Apartheid in South Africa. This involved photographing many murder scenes and lots of dead bodies, or still life if you wish. That was for around 7 years, there was a period of around 2 years where my transition from photographing people on their worst day or their lives to the best day ever took place.

How long have you been a wedding/portrait photographer?

I have been shooting weddings and portraits for about 10 years

What or who got you started in wedding photography?

Whilst photographing in the Riot Unit, I was asked by a few of the other policemen to photograph their weddings, and it was a great way to supplement my very small income.  It was also a great opportunity for me to express my creativity and to be removed from the heartache and misery of  my 9-5 job.

How would you describe your style?

I believe that wedding albums need to be balanced, weddings are a combination of most genres of photography, but if you are forcing me to pigeon hole my work then I would have to say Editorial.

How many weddings do you average per year?

I shoot on average 40 weddings a year, although now that I have stepped up a gear I am looking at shooting less and offering more of a custom service to the couple, which would mean more post production time.

How many portrait sessions do you average a year?

I shoot approximately 250 portrait sessions a year, I really enjoy this opportunity to experiment with lighting and trends, get the money shot first, then play for a while.

Do you have a few awesome images you can share with us?

What type of cameras do you shoot with?

I am very privileged to be fully sponsored by Nikon, so have access to everything I need with regards to kit.  I have chosen to work with the D3s – It has the most insane low light capabilities, which I utilise all the time, often we, as wedding photographers, are restricted by rules in a church or venue as to what artificial lighting we can use, but with the D3s there is no problem at all.  Shooting at 10 000 iso is not uncommon for me at all.

What is your favourite photography accessory, other than your camera?

I love my Elinchrom Ranger RX!!  It is a portable battery pack with outputs for two strobes.  It gives me such latitude with lighting options and it’s portability means that you can shoot studio quality images on location.

If you had to choose one lens which one would it be and why?

The New Nikon 70-200 VRII is a great lens and I would say that that lens is on my camera 75% of the time, It is super fast and super sharp.

What lighting equipment do you take on a shoot?

I use a variety of different lighting on a shoot, from the basic collapsible reflector, to tungsten video light,  to the Elinchrom Ranger RX

Can you describe how and when you use flash, video light, reflectors and natural light during a wedding/portrait shoot?

When and how I use the artificial light is dependant on the available ambient light as well as the personalities of the clients.  I use a lot of off camera flash if the clients are aware of fashion and current trends.  I always shoot the first dance with a video light as backlighting, I try to get it to flare into the lens and convert to black and white in post production to get a nice photojournalistic feel to it.

What is your favourite computer/editing accessory, other than your computer?

I depend on my Epson P5000 for back-up.  There are newer models out with bigger capacities, but mine is adequate for what I require.  Great for the long haul flights as well as it stores and plays MP3’s as well as Video’s

How important is Photoshop in your final images?

I use Photoshop for all my post production, I  believe in enhancing the image as apposed to manipulating it with faddish overlays and techniques.

What is your most used Photoshop tool, plug-in, action set etc.?

I have only just discovered the amazing bouquet of plug-in’s by Nik Software.  The Dynamic Skin Softener for Nik’s Color Efex Pro3.0 is great for improving the overall appearance of the skin without affecting any other part of the image. It uses U-point technology to choose the range of colours being affected.  Great Black and white conversions in the Silver Efex Pro range as well.

Are you a MAC or PC lover?

Always have been on Mac not only for the functionality but also for my brand image, Mac does have that edge appeal and brand is so important these days.

I finally feel I have mastered my Crash-Art workflow, can you briefly describe for the readers your photographic workflow after a wedding?

Glad to hear that you are in control!!  With digital photography clients are expecting work out faster that when we shot film.  The fact that there is more postproduction time involved seems foreign to people in this world of instant gratification.   I work systematically in Adobe Bridge and have found some amazing functions that I never knew existed that help speed up workflow.  Shooting in Raw is also a great help for bulk processing.

First things first – BACK-UP!!  I back up to DVD and store these raw files off –location.  I have had to call on them once in the past and I was so relieved that I am so obsessive about back-up.  I choose all the images for the client’s album myself, I have found it to be better for many reasons – Firstly there is no bias towards or away from anything or anyone and I feel that I am in a better position to express the story in the way I want to.

My retoucher then goes through all images and enhances what needs to be. Off to the lab to be printed as a book or prints.  When it comes back from the lab, my assistant constructs the album.  The entire process takes around 8 weeks per album.

I use Queensberry albums, what wedding albums do you supply your clients with and do you design them yourself or outsource the design?

I design the layout and look of each album.

I enjoy the Queensberry system and albums, however they wont deliver to SA so I have a local importer source flat mount leather albums from Italy.  They are hand made and my clients love their photo’s before opening their album!

How do you feel about cropping an image?

I hardly crop my images, straightening horizons may be as far as I go, I am lucky to have every lens I need so don’t need to crop.

I choose photographers for these interviews because their work inspires me and gets my creative juices flowing, hence the interview. What gives you ideas and inspires you to create such amazing imagery?

Thank you so much for the compliment.  My inspiration comes from magazines such as Vogue and Harper’s Bazaar.  I love the post production and get inspired by their use of light. I often browse various sites to seek out international trends – There are some great photographers out there!

What has been your most memorable assignment and why?

I have recently completed an assignment for a publisher, where I travelled the Country making portraits of high profile South African personalities for a coffee table book called “Perfect Weekend”. It’s about how public people spend their private time.  I met 52 of the most influential people in our country and appreciated  the opportunity of spending time with the likes of Bishop Desmond Tutu and former president FW de Klerk, then there was getting to know some of our sporting hero’s such as Bruce Fordyce (Long distance road runner) and Lance Klusener(Legendary SA Cricketer).  I met such a cross section of our most cherished icons.  Unbelievable.

http://www.brettflorens.com/resources_perfectweekend.asp

If you could shoot a wedding with another photographer who would it be and why?

Patrick Demarchelier, he is a great fashion photographer and I would watch and learn whilst he shot the bride and couple shots  – I would do the rest as I would want him to concentrate on the fashion element.

Do you have an assistant/2^nd shooter that accompanies you on assignments?

I have a great assistant, who is fantastic with lighting, we have a good working relationship and he is very pro active. I shoot all the images myself and don’t use a second shooter, I have a problem with delegation.

How many images do you average per wedding and how many do you usually present to your clients?

I shoot around 1750 images pr wedding, although I am trying to reduce that as the post production sorting is so time intensive.  I present the finished product to them in an album or Photobook format.

Where would be your dream destination wedding?

Indonesia – The culture and landscape is so diverse, with so many street scene options, as well as beach, as well as mountains, as well as forest……OMG where does it stop?!!

How do you make the bride and groom, bridal party etc… feel relaxed in front of your D3s?

I have been told that I am really good with people and that’s why they look so comfortable, I try to get to know the couple before the wedding by meeting and often shooting engagement sessions.  I try stay in tune with nuances and body language. You have to be sensitive in so many ways to the state of mind of people. Wedding days aren’t just another day!

Have you ever had anything go wrong at a wedding and if so, how did you handle it?

I have had things go wrong, but not anything that I couldn’t recover from, Once shooting film, I counted the rolls I had shot and was one short, my whole body went numb, by some miracle I found it in the car park of the hotel.

What are your favourite three images you have shot recently? Can you describe their creation in regards to location, lighting, composition, camera settings etc, also your thoughts when creating the images and what they mean to you?

I shot this image in the passage of a hotel, there were these down lighters that changed colour, I had the Bride sat down in the passage and shot various colours until I liked the image.  I thought I was going to push the D3s to it limits by shooting on 6400 iso, It just laughed at me and asked for a real challenge!! D3s 6400 iso 1/160 @ f2.8

I had such fun shooting this “Drown the Gown session”  Kate and Sam were so happy together that they were practically doing anything. Shot on the beach with the wind howling and rain threatening they got right into it and loved the experience. D3s 250 iso 1/500 @ f2.8

This shot got me a lot of International recognition, so I have an emotional attachment to it.  The Bride had booked another photographer for her wedding and had a fight with him the day before the wedding, I was packed and ready to go off into the country for a rare weekend off and she called in tears, I just had to help her out. Elinchrom Ranger D2x iso 400 1/200 f 16

What do you feel is the most challenging thing about photographing weddings?

There are so many people at the wedding that have an emotional investment in the wedding – The challenge it to meet not only the bridal couple’s expectations, but the many other’s who are really excited about the big day!  Some of these people can be overpowering and pushy, and dealing with an overzealous relative can be a challenge.

What do you think of the wedding photography industry at the moment and where do you see it in 5 years from now?

The wedding and social photography industry is in a constant state of flux, with a large turnover of new photographers entering and leaving the market. However, for those photographers who are really serious about wedding photography as a long-term career, this can be a very profitable industry to be in.  This is due to the fact that high-end clients are generally not willing to risk hiring a photographer with little experience to capture their auspicious events, as these events have a very high emotional value attached to them.  Wedding and social event photographers only get one chance at capturing a once-in-a-lifetime occasion, be it a wedding, Bah mitzvah, engagement or milestone birthday party. Those who have the reputation and track record of delivering great images time and time again, are able to command greater prices as the client is willing to pay a premium for guaranteed results.  It’s almost like a built-in insurance policy!

A wedding photographer who inspires you?

I really like the work of Marcus Bell, Mike Colon and David Jay.  Their marketing strategies and generous spirits are an inspiration

It’s almost that time of year for a Florens family portrait. Is there any photographer out there that you would be stoked to say – he/she took my portrait?

Mario Testino – He is one of the world’s greats and to have been photographed by him would be pretty cool!

A website and/or blog you visit often?

I look at a diverse range of material, I’m not that big into blogging so it would mainly be sites like Diesel, Guess, Abercrombie and Levi’s.  I draw a lot of inspiration from fashion photography.  I am on the WPPI and Rangefinder Magazine sites quite frequently.

The first photographer that comes to your mind and why?

Patrick Demarchelier – I like the fact that despite his international fame and success he seems to have remained grounded and humble,  I have just watched the documentary “September Issue” about the making of the Vogue September issue and that re-enforced my opinion of him.

Do you have any workshops or speaking engagements planned?

I have two Workshops planned for the summer, one at my favourite London hotel, The Berkeley and then in Milan, Italy at the Style design College – Here’s the Blurb -

The “Nikon Behind the Lens Wedding Worshop” is a fully intensive 3 day workshop covering everything from marketing and shooting the wedding, to post production. It is an interactive course with me, Brett Florens, which will include live shoots using models at a simulated wedding. I will give you close personal attention regarding your portfolio and marketing material.

http://www.brettflorens.com/resources_workshops.asp

I also have a tutorial DVD out which takes you on location with me.

http://www.brettflorens.com/resources_behindthelens.asp

I have written a book on wedding photography to be published worldwide by Amherst books, due out later this year.

And the last thing is Crib Cards – A set of poses in a pack of cards –

http://www.brettflorens.com/resources_cards.asp

What photographic organizations do you belong to?

I belong to the WPPI – It is a really great source of reference for me and offers good exposure to so many other talented artists.

One way you market Brett Florens Photography?

Marketing to the trade is such an effective tool – after each wedding I send images to all the suppliers from the wedding, they are really grateful to receive the images and I get so many referrals from the directly from this.

Do you advertise? If so where?

I advertise in two magazines and always full page – Conde Nate’s Supplement called “Wedding Planner” and in South Africa’s leading bridal magazine, Fairlady Bride.  The reason I mention full page is because I would rather have full page presence in one or two mags than ten quarter page adverts – I feel the impact is far more impressive.

How important is an awesome website for your business?

Essential – clients do all their research online and have looked at your work long before contacting you, it is your only chance to make that first impression so it is essential.  Because capturing weddings is so important, clients are prepared to look outside of their local pool of suppliers and if you don’t have a great website you will not land that dream destination wedding!  Did I mention it is essential?

If not a photographer, I would have liked to be a marine biologist studying the great white shark. What would you have been?

I really enjoy the marketing side of my business so I think that I would enjoy the advertising industry although I have been told that it is a romantised industry that requires a lot of sacrifice, but I supposed that’s our industry too.

I realize that each great photographer has a particular penchant or love for photographing a particular subject whether it be nature, portraits, sea or landscapes, shadow and light, etc. as a result I would love to have you talk about and share whatever images you feel appropriate of your own private obsession in the magical world of photography.

My boys are my passion and recording their journey through life is a project of mine.  I realise that I am privileged to be able  to photograph them with all this amazing equipment and take full advantage of that.

Is there anybody or anything you would love to photograph?

Ever since I became aware of images and photography I have wanted to Photograph Sting, not only because I appreciate his music be it solo or from his days with “The Police” but because of his lifestyle and philosophy.

When I was 2^nd shooting I was picking everybody’s brain, I still am actually. That’s why I love these interviews so much. Every interview I learn something that makes me a better photographer. What advice do you have for somebody who wants to pursue wedding photography?

Keep your overheads low – I know the questions revolves around photography, but if you don’t stay in business, what’s the point?  Running your business like a business is such an important issue.  Stand your ground on your morals and principle and avoid compromising as it only sets a precedent.  The photography improvement comes with experience.

We know that each of us has someone or something, which inspires our life and work. Can you tell us the true basis of your inspiration?

This sounds cheesy, but my wife is such an inspiration to me, she is an author with 7 children’s books published to date.  She is my sounding board and explains this from a woman’s prespective, which is so important in this industry.  She checks each album before it goes to the client – Quality control so to speak, and has some great objective advise that is always constructive.

Is there anything you would have done differently during your photographic career?

I have only just realised how marketing to the trade is so effective.  I would have started that years ago, and it is way cheaper than traditional methods.

Name a photographer you would like to take a portrait of?

I would have liked the opportunity of taking the late Lord Litchfield’s portrait – not only because of his talent as a photographer, but he had a great face to shoot.

If you could be invisible for one day with your camera…

I would love to be on the set of a Vogue shoot in Milan watching learning and documenting a behind the scenes shoot with a great fashion photographer.

I’ve learned the most from…

Being a dad, being a parent teaches you how to be selfless.  Knowing that you are responsible for moulding an other human’s life is very humbling.

What talent would you most like to have?

I would love to be able to speak more languages, I am in awe of people who can speak more than two languages fluently. Andrea, my wife speaks French and Spanish and I really admire that

Something you’re still learning?

I am still learning and discovering things about myself,  I have changed so much in the last 10 years and I have realised that it’s OK to be yourself,  I think that when you are in your twenties you are too concerned and aware about what others think of you that you forget who you really are.  I try to be someone that I like and make decisions with others in mind, it has been an interesting journey.

What or who is the greatest love of your life?

Andrea, my wife, is amazing, she is really supportive and has so many qualities that I aspire to.  We have a very passionate relationship, when we fight we really fight, but when times are good, which far outweigh the fights, times are really good.

What is your greatest fear…

Losing my children

Something that is overrated…

Facebook – Sorry to offend anyone.

Something you’re saving up for?

School fees!!

What item do you wish you had designed?

Windscreen wipers, I have heard that the family of the bloke who invented them still gets royalties from all car manufactures – Not sure how reliable that is but I’ve heard!

If you could have lunch with anyone who is famous who would it be?

Johnny Depp – Love the mystery and style.

Where you’ll find me on a Friday night at 9 p.m.?

Asleep – I am a long distance road runner and train 6 days a week.  I run a race every year called the Comrades Marathon, it’s around 56 miles and I train for it for around 9 months. Nuts I know!!

Your favourite film (movie) of all time?

Shawshank Redemption – Great message all round!

Who would play you in a film (movie) of your life?

Matt Damon – like his energy.

First thing you would do if you won the lottery?

Build my dream home in Barcelona

Which five words would your friends use to describe you?

Wow, very deep!!  So off I went to friends I knew would tell the truth and this is what I got,

Direct

Generous

Vunerable

Passionate

Confident

What ambition have you not yet achieved?

My ambition for around 5 years time is my diary to read:

April – Mexico  George Clooney

May – Spain Keira Knightley

June – Nevada Charlise Theron

July – Fiji Holiday

What would you like to be doing in 5 years from now?

As above

And the last question, if you had one wish…

There are so many things that I would love to achieve, personally and professionally, so I wish that I had more time to reach those goals.

Oh one more, if someone said ‘how can I be the next Brett Florens?’ What would you say?

Keep your eye on the prize, it takes a long time to get to the stage where you are satisfied with your own work, be patient.

Your readers can find out more about me:

Website: www.brettflorens.co.uk

It’s a brilliant interview. Enjoy it and I look forward to your comments.

Hi Bella,

Tell us a little bit about Bella?

I have been a photographer for the past fifteen years, my grounding was with as an apprentice with a sports photographer.Essentially this wasn’t the area I wanted to work in but to I was given an opportunity just to use a camera and work alongside someone who can advise on composition and the technical aspects. I worked for this photographer, for below minimum wage for three years whilst also attending Bournemouth Art College in the week. At the time I wasn’t sure where this was going to take me or if indeed i would be able to use the skills learnt with him within the area that i eventually worked within. HOwever, in hindsight I realise that the skills I honed have been influential in the way that I compose and see pictures now. It gave me the ability to think on my feet, to have eyes in the back of my head and to get a split second exposure at exactly the right time. All this is relevant in my work today so I am hugely grateful for the time I spent here.
Once my own business was developed, within the wedding industry (again, how or what on earth am i doing photographing weddings?!) and over the past eight years I have been under the guidance of Kevin Wilson who has encouraged my style and created finesse in my work through his teaching of controlling light – I think this, has given definition to my work and without it, yes I would be doing ok, but it has allowed me to put a very firm stamp on my own style and thus now I can market my own very particular way of working to a very definitive market place. I knew from very early on in my career, the importance of having a signature style, otherwise – who are you marketing to? I wanted to know who my clients were so I could point at them. I also knew that quality reigns above all – the best marketing too you have, is your work – and I mean the final presentation: the album, the framed print, that is the last thing that your clients walk away with – at that point, they have no interest in the fonts you have used on your website, the music, the colour, the hype – at this point that is irrelevant, they have in their hands your biggest advert.
Three years ago, I attained Fellowship with the BIPP with a panel of social images (wedding and portrait) and with the MPA (environmental portraits of children). This has been by far the hardest journey I have had to take with my work, but by far the most rewarding and has opened doors and invited opportunities that have made my business stronger.
Like a lot of women (and perhaps men), I lose confidence very easily and I very rarely look at my work with great satisfaction (I don’t think this is a bad trait) – but when I layed my 20 childrens portraits out before they were judged, I thought, this is where I want to be with my work and now I can take this forward. It has given me the confidence to speak up about what I do.
Financially, I have never been driven, I get a great buzz from an idea for an image and it is never in my mind to think about how much money it is going to be worth – in fact, I believe the two run hand in hand – people will pay for individuality and passion in a picture.
Marketing – all done through my website- I occasionally place a paper ad (always full page) for my portrait days, but my wedding work is purely through word of mouth and the web.
I run my own school of environmental portraiture workshops, two day residentials which has been hugely popular a lot of learning, a lot of fun and a lot of amazing food!

Where is home? Home is beautiful Shaftesbury set admist the amazing Blackmore Vale, Dorset, ENGLAND! I have just opened a new gallery, a great space to hang my work and meet clients. Having been working from home for fifteen years, decided it was time to grow up!

If you could live anywhere on this awesome planet where would you build your dream home? On the coast, within reach of the hills. England of course!

What is your current state of mind before we continue with the interview? I am in my pyjamas , so not quite got my professional head on this morning. Tea will sort me out! I am currently writing a masterclass which I am taking for the the BIPP in a couple of weeks. I like to work early.

Did you go to school to study photography? Bournemouth college of Art and Design – alongside the school of life, far more beneficial. My work/business was transformed by the amazing Kevin Wilson.

How long have you been a photographer? Fifteen years

How long have you been a wedding photographer? Twelve years

What or who got you started in wedding photography? I think my father is to blame essentially. I was dabbling in weddings having spent three years working for a sports photographer. I did a very small wedding for  a friend and came home with some images which didn’t fit to my normal criteria – there was more of a design and it kind of moved me. I had been shooting very much from the hip for much of my work – not because I particularly wanted to but because that was all I knew. I had a secret passion for classical imagery – that was very uncool at the time! So, anyway, I showed my father one of the images and he was blown away – even questioned whether I had actually taken it! Such faith! He was a very creative man so this was a great compliment. He told me to put the image up for an award, there was no way I was going to put myself forward to be critiqued ! Two days later my father died, very suddenly and unexpectedly.
What better way to make him proud – I entered my first MPA competition and won, that gave me the confidence to begin and follow a dream.

How would you describe your style? Sensitive, quirky, graphic, personal.

How many weddings do you average per year? 25

Do you have a few recent images you can share with us?

What type of cameras do you shoot with? Hasselblad H2 with P25 digi back and D2x Nikon

What is your favourite photography accessory, other than your camera? Imagination and god’s light

If you had to choose one lens which one would it be and why? 100 mm Hasselblad

What lighting equipment do you take on a shoot? What ever the big man decides to do on that day. Lastolite reflectors

Can you describe how and when you use flash, video light, reflectors and natural light during a wedding? Flash is on the camera only for when the couple are leaving the ceremony and perhaps first dance if necessary. I use reflectors if I have time – I do feel they can lift an image to another level. There is an element of skill in using reflectors ie I will often use a very dark location such as barns which may only have one light source from the door. Throwing light in from outside can have amazing results and get you out of trouble – it then has to be moulded to flatter the subject.  Reflectors have saved my butt a few times, but they are fiddly to use and if not careful, you will lose the moment through concentrating.

What is your favourite computer/editing accessory, other than your computer? My projector.

How important is Photoshop in your final images? Important for me to view my images. to crop and to do minor alternations. I use it sparingly.

What is your most used Photoshop tool, plug-in, action set etc.? Crop tool

Are you a MAC or PC lover? Mac – they both have their uses.

Do you plan on buying any new equipment and if so what do you have your eyes on? I am very happy with my gear. I have to have good reason to change. Perhaps D3 when I grow up.

I finally feel I have mastered my Crash-Art workflow, can you briefly describe for the readers your photographic workflow after a wedding?
Download in Capture One, backup, edit down probably two or three times – less is more, i don’t like to  give too much choice. Back up final edit. Output to jpeg, open each in PS then close them! Viewing to clients with ProSelect via projection in the gallery.

I use Queensberry albums, what wedding albums do you supply your clients with and do you design them yourself or outsource the design?
I am very loyal to my suppliers – we look after each other. I have just completed a fine art album with Albums Australia with my portraits. I design all my own albums, would never outsource anything. Control freak Bella…

How do you feel about cropping an image?
Essentially, cropping is done in camera but I always allow for extra breathing space. Always allow space when shooting.

I choose photographers for these interviews because their work inspires me and gets my creative juices flowing, hence the interview. What gives you ideas and inspires you to create such amazing imagery? Without doubt, the value of a photograph should never be underestimated – my children continually remind me of that. A photograph is always unique, a moment in time like no other. I have a real understanding of the  importance of creating emotive memories. Music – if I am looking for a particular image idea – I run with my ipod.

What has been your most memorable assignment and why? Working towards my Fellowship has really been life changing. Failing my Fellowship first time around was probably the best thing that could have happened to me. It is a great leveller and I now have a great understanding, that having ideas and imagination is one thing – building on those ideas is quite another and only when you have grasped the fundamentals of good classical photography can you go forward and execute those images. There are no short cuts.

If you could shoot a wedding with someone who would it be and why? I like to shoot alone generally – in another world – Peter Webber (director Girl with Pearl Earring) and if James Nachwey were to dip his toe into wedding photography, they would make for interesting observations.

Do you have an assistant/2nd shooter that accompanies you on wedding assignments? No.

How many images do you average per wedding and how many do you usually present to your clients? Shoot between 4 and 500 – present around 300-400

Where would be your dream destination wedding? Perhaps somewhere where there are some interesting characters – I am going to Rwanda later in the year – perhaps something very raw and unpretentious where there is love and not much else.

How do you make the bride and groom, bridal party etc… feel relaxed in front of your Hasselblad? I am quiet, leave them alone with some gentle cajoling and tweaking when necessary. I don’t buy into jumping up and down and creating false emotion.

Have you ever had anything go wrong at a wedding and if so, how did you handle it? Nothing goes wrong on my weddings!!
if it did – if in doubt, humour prevails.

What are your favourite three images you have shot recently? Can you describe their creation in regards to location, lighting, composition, camera settings etc, also your thoughts when creating the images and what they mean to you?

I shot this in Spain a couple of weeks ago – I like long grass to shoot through but it was so windy, I had a real problem focussing the bride. so I stuck with the grass and much prefer the anonymity of this.

I shot this for a designer in an old Cheese factory. The dress was in fact red and the wall a wonderful green with lichen and moss climbing. But I feel it is stronger in black and white with a light tone. I like the contrast between elegance within the distressed environment. It is very simple and quiet – I think we try to sometimes put too much into an image when just the basic qualities are what makes it strong in the first place.

From a wedding last year – I like this little understated Armani dress and it really needed treating quietly and simplistically. I think this image was plucked out of my head from a picture I saw years ago by Cecil Beaton of Twiggy. I love window light and the graphic or softness it applies in different situations.

What do you feel is the most challenging thing about photographing weddings? Timing

What do you think of the wedding photography industry at the moment and where do you see it in 5 years from now? I get very enthused when I see someone following their only heart. I do feel that in many ways, the digital era has been detrimental to our industry. On the flip side, it has opened up the opportunity to let loose creativity. My concerns is that photography is no longer photography, it is   just imaging. We have some amazing photographers here, who have incredible ideas. Many of which, I feel are being suppressed, by not having the  skill base to allow them to go forward.

A wedding photographer who inspires you? I’m inspired by all those who are striving to learn their skill – even more so who are learning the fundamental basics.

It’s almost that time of year for a Bella West family portrait. Is there any photographer out there that you would be stoked to say – he/she took my portrait? Irvin Penn

A inspirational website and/or blog you visit often?
Facebook has been an excellent marketing and networking tool,otherwise, no, I don’t surf different sites.

The first photographer that comes to your mind and why? Kevin Wilson. A great teacher, a true master of good classical imagery and I owe him a beer.

The last workshop or seminar you attended and why? I have not been on any workshops for ages

Do you have any workshops or seminars planned for the future? I am hosting my own residential environmental portrait workshop (children on location) September,the first one in June last year was a great success. It is going to be very honest and no holds barred exercise into my entire working format.

What photographic organizations do you belong to? BIPP

One way you market Bella West Photography? My most successful marketing tool is me. The last thing my client leaves with is their photographs.

Do you advertise? If so where? No. Other than my website.

How important is an awesome website for your business? Fundamental. It is my shop window.

If not a photographer, I would have liked to be a marine biologist studying the great white shark. What would you have been? Pathologist. The human body and how it works/doesn’t work is fascinating.

I realize that each great photographer has a particular penchant or love for photographing a particular subject whether it be nature, portraits, sea or landscapes, shadow and light, etc. as a result I would love to have you talk about and share whatever images you feel appropriate of your own private obsession in the magical world of photography.  I do wish I had more time for personal work. My Fellowship panel was hugely personal and I felt much of my own emotions are very much embroiled in some of the images there. As I said earlier, a photograph really is a moment in time like no other – so anything which will evoke emotion is a success. A successful image is one that stands the test of time, that may be kids in the bath, moments of contemplation etc. that is what I like to shoot, anything which is important in my life.

Is there anybody or anything you would love to photograph? Iggy Pop springs to mind. I’m off to Rwanda later in the year – I’m sure some wonderful faces with stories engraved on them…

When I was 2nd shooting I was picking everybody’s brain, I still am actually. That’s why I love these interviews so much. Every interview I learn something that makes me a better photographer. What advice do you have for somebody who wants to pursue wedding photography? Defining a style is fundamental – but don’t be distracted by your peers. Decide the style of photography you like, learn the elements of good classical lighting/posing etc and then run with it in your own style. Whenever I give talks, I always liken this to a first date. If you go out and pretend to be something that your not, and that relationship continues – it is very difficult to keep up that pretense,  be honest to yourself.

At the moment I’m finding a lot of my photographic inspiration from cinema and Russian fashion photographers. We know that each of us has someone or something, which inspires our life and work. Can you tell us the true basis of your inspiration? A real understanding of the importance of using photography as a memory. And I mean a photograph, printed on beautiful paper and finely embellished, hanging on a wall. Not an image on a monitor. A true appreciation of how short life is and how important it is to record.

Is there anything you would have done differently during your photographic career?
No

Name one photographer you would like to take a portrait of? David Bailey has an interesting face.

If you could be invisible for one day with your camera… My daughters classroom….. interesting!

I’ve learned the most from… My mistakes.

What talent would you most like to have? To be able to draw

Something you’re still learning? Life. Oh and hands.

What or who is the greatest love of your life? My daughters, Lauren and Evie.

What is your greatest fear? Creative block.

Something that is overrated? Youth – I love getting older

Something you’re saving up for?
I would be very happy with a 35mm Hasselblad lens. Please!

What item do you wish you had designed?
Time – I would have exaggerated  the concept…

If you could have lunch with anyone who is famous who would it be?
I really have had to think hard on this one – because they are famous does not make them interesting! But, I think Richard Branson would tell some great tales, I love to hear how he created his business on a shoestring and through his strong personality and self belief, managed to have his dedicated friends working for him for nothing. Richard would definitely be paying though and we would have Cristal champagne, that’s the deal.

Where you’ll find me on a Friday night at 9 p.m.? Home with my girls or friends. With a good bottle of French wine.

Your favourite film (movie) of all time? The Killing Fields – I saw it in French and it moved me when I was about 14 – I discovered an inner emotion I didn’t thing existed. Sometimes in April – a film about the Rwandan genocide.

Who would play you in a film (movie) of your life?
Someone short….Actually – Cynthia Dixon, the redhead from Sex and the City – many people have said how we have similar features, though I fear she is far too tall!

First thing you would do if you won the lottery?
Pay my parking fines. I am a serial collector.

Which five words would your friends use to describe you? Ok – I have asked five different friends for one word each
Francie friend: beautiful
Catherine friend and PA: dependable
Ginny: 100% dedicated and focussed. A beautiful friend.
Kevin Wilson friend and mentor: Impetuous and driven
Jill Thorning Jensen (photographer): inspirational (she also said ‘mad’)

What ambition have you not yet achieved?
A book – I would like to produce a coffee table book of my Rwandan portraits

What would you like to be doing in 5 years from now?
I would like to be publishing my work

And the last question, if you had one wish…
My children to be healthy and happy forever.

Oh one more, if someone said ‘how can I be the next Bella West?’ What would you say?
One of the first things I say in my masterclasses is, please don’t go away wanting to be Bella West – find your style and run with it. By all means be inspired, but being focussed and shooting from your own head and heart, you can’t go wrong.

Your readers can find out more about me:

Website: www.bellawest.co.uk